TY  - BOOK
AU  - Grant,Robert M.
TI  - Contemporary strategy analysis
SN  - 9781405163095 (pbk.)
U1  - 658.4012 23
PY  - 2008///
CY  - USA, Oxford
PB  - Blackwell Publishing Ltd
KW  - Strategic planning
KW  - Case studies
KW  - Decision making
N1  - Madonna -- Laura Ashley Holdings plc : the battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart Stores Inc., 2007 -- Manchester United : the Glazer takeover -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch Shell Group -- Harley-Davidson, Inc., January 2007 -- Raisio Group and the Benecol launch -- Rivalry in video games -- Eni SpA : building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse : going international -- Euro Disney : from dream to nightmare -- Richard Branson and the Virgin Group of companies in 2004 -- Jack Welch and the General Electric management system -- Jeff Immelt at General Electric, 2001-2006 -- AES Corporation : rewriting the rules of management
UR  - http://www.loc.gov/catdir/toc/ecip0712/2007008013.html
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2007008013-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2007008013-d.html
ER  -