Grant, Robert M.  1948- <br/><br/>
Contemporary strategy analysis / 
by Robert M. Grant. 
 - 6th ed. 
 - USA ;  Oxford :  Blackwell Publishing Ltd,  2008. 
 - xiv, 482 p. ;  ill. ;  25 cm. 
<br/><br/>Madonna -- Laura Ashley Holdings plc : the battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart Stores Inc., 2007 -- Manchester United : the Glazer takeover -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch Shell Group -- Harley-Davidson, Inc., January 2007 -- Raisio Group and the Benecol launch -- Rivalry in video games -- Eni SpA : building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse : going international -- Euro Disney : from dream to nightmare -- Richard Branson and the Virgin Group of companies in 2004 -- Jack Welch and the General Electric management system -- Jeff Immelt at General Electric, 2001-2006 -- AES Corporation : rewriting the rules of management. 
<br/><br/><label>ISBN: </label>9781405163095 (pbk.) 
<br/><br/><label>LCCN: </label>2007008013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Case studies.<br/>Decision making--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.4012  / GRA