TY  - BOOK
AU  - Piercy,Nigel F.
TI  - Market-led strategic change: transforming the process of going to market 
SN  - 9781856175043 (pbk.)
U1  - 658.8 23
PY  - 2009///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -