Piercy, Nigel F. <br/><br/>
Market-led strategic change :  transforming the process of going to market / 
Nigel F. Piercy. 
 - 4th ed. 
 - London ;  New York :  Routledge, Taylor & Francis Group,  2009 
 - xviii, 551 p. ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781856175043 (pbk.) 
<br/><br/><label>LCCN: </label>2016016310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIE