Stone, Marilyn A. <br/><br/>
Fundamentals of marketing / 
Marilyn A. Stone and John Desmond ; with a contribution by J.B. (Ian) McCall. 
 - 1st ed. 
 - London ;  New York :  Routledge,  2007. 
 - xxiv, 480 p. ;  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references (pages 446-459) and index. 
<br/><br/><label>ISBN: </label>9780415370974 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.<br/>Marketing.<br/>Marketing.<br/>Marketing.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Lehrbuch.<br/>Lehrbuch.
<br/><br/><label>Dewey Class. No.: </label>658.8  / STO