TY  - BOOK
AU  - Kotter,John P.
AU  - Whitehead,Lorne A.
TI  - Buy-in: saving your good idea from being shot down 
SN  - 9781422157299 (hbk.)
U1  - 650.1 23
PY  - 2010///
CY  - USA
PB  - Harvard Business Review Press
KW  - Sales promotion
KW  - Creative ability in business
KW  - Public relations
N1  - The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas
ER  -