Buy-in : saving your good idea from being shot down - Kotter, John P. 1947-; Whitehead, Lorne A. (USA : Harvard Business Review Press, 2010)
The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.
Keywords: Sales promotion; Creative ability in business; Public relations