Kotter, John P.  1947- <br/><br/>
Buy-in :  saving your good idea from being shot down / 
by John P. Kotter and Lorne A. Whitehead. 
 - 1st ed. 
 - USA :  Harvard Business Review Press,  2010. 
 - xi, 192 p. ;  22 cm. 
<br/><br/>The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas. 
<br/><br/><label>ISBN: </label>9781422157299 (hbk.) 
<br/><br/><label>LCCN: </label>2010016497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Creative ability in business.<br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>650.1  / KOT