Baskin,Otis <br/><br/>
Public relations: the profession and the practice 

 - 4th 
 - Madison  Brown and Benchmark  1997 
 - xv,508p p. 
<br/><br/><label>ISBN: </label>0-697-20122-8 
<br/><br/><label>Subjects--Index Terms: </label>Public relations