Mccarthy, E Jerome <br/><br/>
Basic marketing: a managerial approach 

 - 9th 
 - New Delhi  Universal  1990 
 - xviii,749,26p p. 
<br/><br/><label>ISBN: </label>81-85274-07-x 
<br/><br/><label>Subjects--Index Terms: </label>Marketing - Management