Chunawalla, S A <br/><br/>
Foundations of advertising theory & practice 

 - 3rd 
 - Bombay  HImalaya  1994 
 - [10],470p p. 
<br/><br/><label>ISBN: </label>81-7040-729-x 
<br/><br/><label>Subjects--Index Terms: </label>Advertising