TY  - BOOK
AU  - Cheverton,Peter
TI  - Building the value machine: transforming your business through collaborative customer partnerships 
SN  - 9780749460891 (pbk.)
U1  - 658.4 23
PY  - 2010///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Leadership
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index; The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change
UR  - http://www.loc.gov/catdir/enhancements/fy1005/2009020556-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1005/2009020556-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1005/2009020556-t.html
ER  -