TY  - BOOK
AU  - Moskowitz,Howard R.
AU  - Gofman,Alex
TI  - Selling blue elephants: how to make great products that people want before they even know they want them 
SN  - 8131713741 (hbk.)
U1  - 658.8 23
PY  - 2007///
CY  - New Delhi
PB  - Pearson Power
KW  - Marketing
KW  - New products
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip075/2006038981.html
ER  -