Moskowitz, Howard R. <br/><br/>
Selling blue elephants :  how to make great products that people want before they even know they want them / 
by Howard R. Moskowitz and Alex Gofman. 
 - 1st ed. 
 - New Delhi :  Pearson Power,  2007. 
 - xvi, 252 p. ;  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8131713741 (hbk.) 9788131713747 (hbk.) 
<br/><br/><label>LCCN: </label>2006038981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>New products.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOS