TY  - BOOK
AU  - Haig,Matt
TI  - Brand royalty: how the world's top 100 brands thrive & survive 
SN  - 0749444398 (pbk.)
U1  - 658.827 23
PY  - 2004///
CY  - London, New Delhi
PB  - Kogan Page
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references (p. [319]-320) and index; Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2006020806-d.html
UR  - http://www.loc.gov/catdir/toc/fy0801/2006020806.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2006020806-b.html
ER  -