Haig, Matt. <br/><br/>
Brand royalty :  how the world's top 100 brands thrive & survive / 
by Matt Haig. 
 - 1st ed. 
 - London ;  New Delhi :  Kogan Page,  2004. 
 - vi, 314 p. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. [319]-320) and index. 
<br/><br/>Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands. 
<br/><br/><label>ISBN: </label>0749444398 (pbk.) 9780749444398 (pbk.) 
<br/><br/><label>LCCN: </label>2006020806 
<br/><br/><label>Nat. Bib. No.: </label>GBA657393  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013499748  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAI