Kotler ,Philip <br/><br/>
Marketing management: analysis, planning and control 

 - 5th 
 - New Delhi  Prentice-Hall of India  1985 
 - xxi, 792p p. 
<br/><br/><label>ISBN: </label>0-87692-354-6 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management