00301nam a2200097Ia 4500008004100000040003800041100001500079245005400094250000600148260004900154211228s9999    xx            000 0 und d  cJayakar Knowledge Resource Centre  aKelley, E. 0aManagerial marketing: perspectives and viewpoints  a3  bD. B. taraporevala sons and coaBombayc1972