TY - BOOK AU - Salvatore,Dominick TI - Managerial economics in a global economy SN - 8131500985 (pbk.) U1 - 338.5024658 23 PY - 2007/// CY - Hariyana PB - Baba Barkha Nath Printers, KW - Managerial economics N1 - Revised edition of the author's Managerial economics in a global economy, [2015]; Includes bibliographical references and index; Introduction -- The nature and scope of managerial economics -- Demand, supply, and equilibrium analysis -- Optimization techniques and new management tools -- Demand analysis -- Demand theory -- Demand estimation -- Demand forecasting -- Pro duction an d cost analysis -- Production theory and estimation -- Cost theory and estimation -- Market structure and pricing practices -- Market structure : perfect competition, monopoly, and monopolistic competition -- Oligopoly and firm architecture -- Game theory and strategic behavior -- Pricing practices -- Regulation, risk analysis, and capital budgeting -- Regulation and antitrust : the role of government in the economy -- Risk analysis -- Long-run investment decisions : capital budgeting ER -