Salvatore, Dominick,

Managerial economics in a global economy / Dominick Salvatore. - 4th ed. - xlvi, 752 p. ; 23 cm

Revised edition of the author's Managerial economics in a global economy, [2015]

Includes bibliographical references and index.

Introduction -- The nature and scope of managerial economics -- Demand, supply, and equilibrium analysis -- Optimization techniques and new management tools -- Demand analysis -- Demand theory -- Demand estimation -- Demand forecasting -- Pro duction an d cost analysis -- Production theory and estimation -- Cost theory and estimation -- Market structure and pricing practices -- Market structure : perfect competition, monopoly, and monopolistic competition -- Oligopoly and firm architecture -- Game theory and strategic behavior -- Pricing practices -- Regulation, risk analysis, and capital budgeting -- Regulation and antitrust : the role of government in the economy -- Risk analysis -- Long-run investment decisions : capital budgeting.

8131500985 (pbk.) 9788131500989 (pbk.)

2018015467


Managerial economics.

338.5024658 / SAL