Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman and Leslie Lazar Kanuk. 
 - 9th ed. 
 - New Delhi :  Pearson Prentice Hall,  2007. 
 - 581, C-38, G-11, I-22 p. ;  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9788177589993 (pbk.) 
<br/><br/><label>LCCN: </label>2005029392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH