Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - 4th ed. 
 - New Delhi :  Tata McGraw-Hill,  2006. 
 - xxix, 743 p. ;  ill., map ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070660076 (pbk.) 0070660077 (pbk.) 
<br/><br/><label>LCCN: </label>2004065642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI