TY  - BOOK
AU  - Mullins, Walker.
AU  - Larreche, Boyd.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780070611436 (pbk.)
U1  - 658.8 23
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Irvin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
ER  -