Marketing strategy :  a decision-focused approach / 
ed by Walker, Mullins and Boyd Larreche. 
 - 5th ed. 
 - New Delhi  Tata McGraw-Hill Irvin,  2006. 
 - xx, 346 p. ;  ill. (some col.) ;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070611436 (pbk.) 0070611432 (pbk.) 
<br/><br/><label>LCCN: </label>2004059292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUL