Aaker, David A. <br/><br/>
Brand portfolio strategy :  creating relevance, differentiation, energy, leverage, and clarity / 
David A. Aaker. 
 - New York :  Free Press,  2004. 
 - xviii, 348 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [323]-327) and index. 
<br/><br/><label>ISBN: </label>9780743249386 (pbk.) 0743249380 (pbk.) 
<br/><br/><label>LCCN: </label>2003063055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning.<br/>Branding (Marketing)<br/>Brand name products--Management.<br/>Brand name products--Valuation--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK