TY  - BOOK
AU  - Gummesson,Evert
TI  - Total relationship marketing: marketing management relationship sterategy and CRM APPROCHES for the network economy
SN  - 9788131206737 (pbk.)
U1  - 658.812 23
PY  - 2002///
CY  - New Delhi
PB  - Butterworth-Heinemann
KW  - Relationship marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/els033/99025381.html
UR  - http://www.loc.gov/catdir/description/els033/99025381.html
ER  -