Gummesson, Evert,  1936- <br/><br/>
Total relationship marketing /  marketing management relationship sterategy and CRM APPROCHES for the network economy 
Evert Gummesson. 
 - 2nd ed: 
 - New Delhi:  Butterworth-Heinemann,  2002. 
 - X, 350p, ;  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131206737 (pbk.) 
<br/><br/><label>LCCN: </label>99025381  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / GUM