TY  - BOOK
AU  - Terrill,Craig
AU  - Middlebrooks,Arthur
TI  - Market leadership strategies for service companies: creating growth, profits, and customer loyalty 
SN  - 0844224413 (pbk.)
U1  - 658.8 23
PY  - 2003///
CY  - New Delhi
PB  - TATA McGraw- Hill Publishing Co. Ltd.
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - At head of title: American Marketing Association; Includes bibliographical references (p. 253-254) and index
UR  - http://www.loc.gov/catdir/toc/mh041/99010338.html
UR  - http://www.loc.gov/catdir/description/mh041/99010338.html
ER  -