Terrill, Craig. <br/><br/>
Market leadership strategies for service companies :  creating growth, profits, and customer loyalty / 
Craig Terrill and Arthur Middlebrooks. 
 - 1st ed. 
 - New Delhi :  TATA McGraw- Hill Publishing Co. Ltd.,  2003. 
 - xvi, 268 p. ;  ill. ;  24 cm. 
<br/><br/> At head of title: American Marketing Association. 
<br/><br/>Includes bibliographical references (p. 253-254) and index. 
<br/><br/><label>ISBN: </label>0844224413 (pbk.) 0070585202 (pbk.) 
<br/><br/><label>LCCN: </label>99010338  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / TER