Ries, Al. <br/><br/>
Positioning :  the battle for your mind / 
Al Ries, Jack Trout. 
 - 1st ed. 
 - New York ;  London :  McGraw-Hill,  c2001. 
 - viii, 243 p. ;  21 cm. 
<br/><br/> "How to be seen and heard in the overcrowded marketplace"--Cover.  "With a new preface by Jack Trout"--P. [4] of cover.  Includes index. 
<br/><br/><label>ISBN: </label>9780070533752 (pbk.) 007053375 (pbk.) 
<br/><br/><label>LCCN: </label>2007298065 
<br/><br/><label>Nat. Bib. No.: </label>GBA0-U9506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)
<br/><br/><label>Dewey Class. No.: </label>659.1  / RIE