Rathmell, J M <br/><br/>
Managing marketing function 

 - 1st 
 - New york  JOHN WILEY & SONS, INC.  1969 
 - xxi, 636p p. 
<br/><br/><label>ISBN: </label>X 
<br/><br/><label>Subjects--Index Terms: </label>EconomicsBK