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Everything you want : re-inventing consumers, brands & communications / Jennifer Wood and Barney Allan.

By: Wood, Jennifer Contributor(s): Allan, Barney Material type: Text

TextPublication details: Oxford : Capstone, 2003Edition: 1st edDescription: 182 p. ; ill. ; 24 cmISBN: 1841120197 (pbk.)Subject(s): Brand loyalty | Consumer satisfactionDDC classification: 658.8343

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.8343 WOO (Browse shelf(Opens below))	Available	BM118904		BCL4284

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Everything you want : re-inventing consumers, brands & communications / Jennifer Wood and Barney Allan.