Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Mastering fashion marketing / Tim Jackson and David Shaw.

By: Jackson, Tim, 1963-Contributor(s): Shaw, David, 1947 December 17-Material type: TextTextSeries: Palgrave master seriesPublication details: Basingstoke ; Palgrave Macmillan : 2009Description: xviii, 376 p. : ill., plans ; 24 cmISBN: 9781403919021 (pbk.); 140391902XSubject(s): Fashion merchandisingDDC classification: 746.920688 Online resources: Publisher description | Contributor biographical information | Table of contents only
Contents:
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
746.920688 JAC (Browse shelf(Opens below)) Available BM133089 BCL4132
Total holds: 0

Includes bibliographical references (p. 351-353) and index.

The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.

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