Includes bibliographical references and index.

"Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations' role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activism, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates - and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in PR, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of PR knowledge, scholarship, and debates for the enquiring professional"-- Provided by publisher.