Public relations and participatory culture : fandom, social media and community engagement / ed by Amber L. Hutchins and Natalie T. J. Tindall.
Material type:
TextSeries: Routledge new directions in public relations and communication researchPublication details: London : Routledge Taylor & Francis Group, 2016Edition: 1stDescription: xix, 245 p. ; illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138787728 (hbk.); 9780367359010 (pbk.)Subject(s): Public relations | Participation | Social media | Political participation | Participation Political participation Public relations Social mediaDDC classification: 659.2 LOC classification: HD59 | .P7844 2016
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Books | Jayakar Knowledge Resource Centre | Jayakar Knowledge Resource Centre | M2oS891 P6 (Browse shelf(Opens below)) | Available | 38.99 Pounds | 506463 |
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics. This research collection addresses this deficit by exploring these interactive, engaged publics.
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