Savitribai Phule Pune University, Pune

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Influencing Consumer Purchase Behavior- the Interplay Between Consumer Personality and Choice Process - Directions from the Retail Industry with Special Reference to Organized Retail in Pune and Western Maharashtra Sanghani, Bheeshma Jagdeep

By: Sanghani, Bheeshma Jagdeep [Researcher]Contributor(s): Palkar, Apoorva [Guide]Material type: TextTextPublication details: Pune Savitribai Phule Pune University 2015Subject(s): "Marketing Management, Influencing Consumer, Purchase Behavior, Retail Industry, Organized Retail Pune"Online resources: Click here to access online
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