Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Conceptualisation and measurement of brand equity Parulekar, Ajit Arun

By: Parulekar, Ajit Arun [Researcher]Contributor(s): Sarwate, Dilip M [Guide]Material type: TextTextPublication details: Pune Savitribai Phule Pune University 2013Subject(s): Management||Salience||Criterion||Marketers||Commodities||ConceptualizationOnline resources: Click here to access online
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