Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Branding television / by Catherine, Johnson.

By: Johnson, Catherine, 1973- [author.]Material type: TextTextSeries: ComediaPublication details: New York : Routledge, 2012Edition: 1st edDescription: xvii, 197 p. ; 23 cmISBN: 9780415548434 (pbk.)Subject(s): Television broadcasting -- United States | Television broadcasting -- Great Britain | Branding (Marketing) -- United States | Branding (Marketing) -- Great Britain | Television broadcasting -- United States | T Branding (Marketing) -- United States | Branding (Marketing) -- Great BritainDDC classification: 384.550688
Contents:
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
384.550688 JOH (Browse shelf(Opens below)) Available Acc.No. PN098492 BCL1829
Total holds: 0

Includes bibliographical references and index.

Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?

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