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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip Contributor(s): Armstrong, Gary (Gary M.)Material type: Text

TextPublication details: Boston ; Delhi : Pearson, 2012Edition: 14th edDescription: v,250p.; ill. (chiefly col.) ; 28 cmISBN: 9780132167208 (pbk.)Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents only

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.8 KOT (Browse shelf(Opens below))	Available	PN098063		BCL1375

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Includes bibliographical references (p. R-1 - R-30) and indexes.

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Principles of marketing / Philip Kotler, Gary Armstrong.