Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Marketing : an introduction / Rosalind Masterson & David Pickton.

By: Masterson, Rosalind [author.]Contributor(s): Pickton, David [author.]Material type: TextTextPublisher: Los Angeles : SAGE, 2014Edition: 3rd editionDescription: xix, 582 p. ; color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781446296424 (pbk.)Subject(s): Marketing | MarketingDDC classification: 658.8 Other classification: QP 600
Contents:
PART ONE This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- PART TWO Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- PART THREE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing communications) -- 9 Place -- 10 Price -- PART FOUR Managing Marketing -- 11 Building brands using the international marketing mix -- 12 Marketing planning.
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.8 MAS (Browse shelf(Opens below)) Available PN106157 BCL1372
Total holds: 0

Previous edition: 2010.

Includes bibliographical references and index.

PART ONE This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- PART TWO Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- PART THREE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing communications) -- 9 Place -- 10 Price -- PART FOUR Managing Marketing -- 11 Building brands using the international marketing mix -- 12 Marketing planning.

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