Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

By: Zeithaml, Valarie A [author.]Contributor(s): Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.]Material type: TextTextPublication details: Boston : McGraw-Hill, 2006Edition: 4th edDescription: xxvii, 708 p. ; ill., map ; 26 cmISBN: 0071244964 (pbk.)Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents only | Contributor biographical information
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.8 ZEI (Browse shelf(Opens below)) Available Acc.No. PN078803 BCL1365
Total holds: 0

Includes bibliographical references and index.

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