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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip Contributor(s): Armstrong, Gary (Gary M.)Material type: Text

TextPublication details: Boston : Pearson Prentice Hall, 2012Edition: 14th edDescription: xxiv, 637, [97] p. : col. ill. ; 29 cmISBN: 9780273752431 (pbk.); 027375243X (pbk.)Subject(s): MarketingDDC classification: 658.8

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.8 KOT (Browse shelf(Opens below))	Available	PN095656		BCL1335

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Includes bibliographical references and index.

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Principles of marketing / Philip Kotler, Gary Armstrong.