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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Walker, Orville C Contributor(s): Mullins, John W. (John Walker)Material type: Text

TextPublication details: New York : McGraw-Hill/Irwin, 2011Edition: 7th edDescription: xv, 352 p. ; ill. ; 26 cmISBN: 9780070171466 (pbk.); 0070171467 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.802

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Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.802 WAL (Browse shelf(Opens below))	Available	PN096120		BCL1334

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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.