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Marketing management and strategy / Peter Doyle.

By: Doyle, Peter, 1943-2003 Material type: Text

TextPublication details: New York : Prentice Hall, 2006Edition: 4th edDescription: xii, 446 p. ; col. ill. ; 24 cmISBN: 0273693980 (pbk.); 9780273693987 (pbk.)Subject(s): MarketingDDC classification: 658.8

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.8 DOY (Browse shelf(Opens below))	Available	PN080919		BCL1333

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Cover title: Marketing management & strategy.

Includes bibliographical references and indexes.

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Marketing management and strategy / Peter Doyle.