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Wowability : how to achieve it & why it matters / Imran Syed.

By: Syed, Imran Material type: Text

Text

TextPublication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Description: xiii, 240 p. ; ill. ; 23 cmISBN: 9780470822890 (pbk.)Other title: At head of title: WowSubject(s): Brand name products -- Management | Branding (Marketing) | Customer relationsDDC classification: 658.827

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.827 SYE (Browse shelf(Opens below))	Available	PN088846		BCL1323

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Includes bibliographical references (p. 219-234) and indexes.

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