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Marketing research / David A. Aaker, V. Kumar, George S. Day and Robert P. Leone

By: Aaker, David A Contributor(s): Aaker, David A | Aaker, David A. Marketing research Material type: Text

TextPublication details: Hoboken, NJ : John Wiley, 2010Edition: 10th ed. International Student VersionDescription: xvii, 701 p. ; ill. ; 27 cmISBN: 9780470524619 (pbk.)Subject(s): Marketing researchDDC classification: 658.83

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.83 AAK (Browse shelf(Opens below))	Available	PN0965477		BCL1307

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Rev. ed. of: Marketing research / David A. Aaker, V. Kumar, George S. Day. 9th ed.

Includes bibliographical references and index.

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Marketing research / David A. Aaker, V. Kumar, George S. Day and Robert P. Leone