Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Strategic thinking : a nine step approach to strategy and leadership for managers and marketers / Simon Wootton & Terry Horne.

By: Wootton, SimonContributor(s): Horne, Terry | Wootton, Simon. Strategic planningMaterial type: TextTextPublication details: London ; Philadelphia : Kogan Page Limited, 2010Edition: 3rd edDescription: ix, 150 p. : ill. ; 24 cmISBN: 9780749460778; 0749460776Subject(s): Strategic planningDDC classification: 658.4012 Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.4012 WOO (Browse shelf(Opens below)) Available PN098247 BCL1312
Total holds: 0

Includes bibliographical references and index.

Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.

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