Consumer behavior and marketing strategy / by J. Paul Peter and Jerry, C. Olson.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, 2002Edition: 6th edDescription: xxvi, 582 p. ; ill. (some col.) ; 25 cmISBN: 0071121110 (pbk.); 9780071121118 (pbk.)Subject(s): Consumer behavior | MarketingDDC classification: 658.8342 Online resources: Publisher description | Table of contents
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.8342 PET (Browse shelf(Opens below)) | Available | Acc.No. PN064741 | BCL1203 |
Total holds: 0
Includes bibliographical references and index.
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