Strategic internal communication : how to build employee engagement and performance / David Cowan.
Material type:
TextPublisher: New York : Kogan Page Ltd, 2017Edition: 2nd edDescription: xii, 219 p. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749478650 (pbk.)Subject(s): Communication in organizations | Communication in management | Communication in personnel managementAdditional physical formats: Online version:: Strategic internal communicationDDC classification: 658.45 | Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.45 COW (Browse shelf(Opens below)) | Available | PN107705 | BCL1191 |
Revised edition of the author's Strategic internal communication, 2014.
Includes index.
Preface -- Introduction -- The new organizational triangle : internal communications, employee engagement and hr -- Culture shock : corporate culture does not exist -- Communicating through change, changing through -- Dialogue and the digital world -- Zone 1: intelligence : how organizations and people think -- Zone 2: emotion : how organizations and people feel -- Zone 3: interpretation : how organizations and people understand -- Zone 4: narrative : how organizations and people agree (or disagree!) -- The end zone : ensuring effective dialogue : how organizations and people talk -- Using the dialogue box -- Index.
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