Click.ology : what works in online shopping and how your business can use consumer psychology to succeed / Graham Jones.
Material type:
TextPublisher: London : Nicholas Brealey Publishing, [2014]Copyright date: ©2014Description: viii, 195 p. ; illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781857886047 (pbk.)Other title: ClickologySubject(s): Electronic commerce -- Psychological aspects | Teleshopping -- Psychological aspects | Consumer behavior | Business enterprises -- Computer network resources | Web site developmentDDC classification: 658.8342 Summary: "The world is resounding to the sound of click, click, spend now internet shopping is a normal, daily activity for people throughout the world. But what first attracts the consumer, makes them buy and gets them coming back for more? And what can a business learn from what is already happening online?"--Publisher's description.
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.8342 JON (Browse shelf(Opens below)) | Available | Acc.No. PN105199 | BCL1183 |
Total holds: 0
Includes bibliographical references (pages [183]-190) and index.
"The world is resounding to the sound of click, click, spend now internet shopping is a normal, daily activity for people throughout the world. But what first attracts the consumer, makes them buy and gets them coming back for more? And what can a business learn from what is already happening online?"--Publisher's description.
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